Dynamic Integrations delivers software integrated with the first steps towards Artificial Intelligence. Implementing this software “SmartDialog” in a service management environment has led to several insights explained in this blog. It describes the “behaviour” of Artificial Intelligence (AI) in a human dominated service management environment. The type of AI we use is explained, thereafter the challenges implementing it.

gearing wheels

Is there a difference between AI and human intelligence?

No, actually there is not! At least not in the way it works. According to the definition of AI the term "artificial intelligence" is applied when a machine mimics "cognitive" functions that humans associate with other human minds such
as "learning" and "problem solving”. 
To understand AI, we need to differentiate between intelligence and memory. Everyone is born with intelligence, but a memory is built up over time. The intelligence has built Artificial Neural Network 
patterns to search this memory continuously. AI’s huge advantage over humans, is that it has an enormous learning ability (mental power) that will never be met by living creatures. (Source Wikipedia)

Artificial Intelligence background

Is there one type of Artificial Intelligence?

No, there are many different types of Artificial intelligence including; voice, data, pattern- and picture recognition, which all have different maturity phases and can be seen from different perspectives.

AI used by Dynamic Integrations

The AI type we use at Dynamic Integrations is called ANN (Artificial Neural Network), but she might change her name as she grows more intelligent. The memory ANN is connected to, is a database filled with solutions written by humans.

AI in a service environment
The same way humans communicate, AI depends also on good input or a clear problem description. Based on a problem description and specific words used, AI searches its memory (the database) for problems with a similar description and proposes that solution to the customer.

AI language
AI “speaks and reads” in its own way. Creating a memory in a language that ANN understands is vital for its performance. Without specific words that ANN can relate to, she will not be able to answer a customer query. 
It is therefore of utmost importance that humans and AI “speak” the same language.

Advantage using first line Artificial Intelligence
What makes ANN as a first line agent much more efficient than humans? ANN’s ability to scan thousands of records in the blink of an eye is unparalleled by humans. No other system can answer any question as quickly as she will, 24 hours a day, every day. This saves time of service centre agents not having to answer the same questions again. 
The smarter ANN gets, the more time and money she will save the company.


The experiences using SmartDialog in a service management environment

Start of using ANN
The solutions in the database written by service centre agents might contain irrelevant text or spelling mistakes, 
or not presenting a solution at all for the customer. AI uses the existing database different because it sends the written solution in the database directly to the customer. Often agents write the solution as a result of a conversation with the customer.
An agent reviews the database for the most common and repetitive customer queries in the ANN language, and writes a complete solution ANN can send to the customer.

Maintenance of ANN
New solutions are continuously filling the database, written by agents. This might confuse ANN.
Dynamic Integrations has a technical solution for this challenge.

A changed or updated service might make old solutions obsolete and require new solutions.
An agent write a specific solution for ANN in the database. This must be a task executed when an existing service is changed or updated.

Obsolete products/services
Removal of existing products/services with solutions in the database (memory).
Question. Do the solutions of the obsolete service confuse ANN, based on the queries send by customers, and there for the answers she gives? It is always saver to remove the obsolete solutions in the database.

New products/services
Implementation of a new service.
An agent must plan and write the most common queries and their solutions in the database for the new product/service. ANN’s performance must be monitored closely in the start-up phase. The customer queries must correspond with the written solutions to prevent a drop in the customer service experience.


The use of ANN requires understanding of its functioning and new tasks to be implemented at a service centre. These new tasks are primarily focused on maintenance of ANN’s memory, the database.

Next blog
This cooperation between agents and AI requires a role within your company helping AI “to learn”. 
In our next blog we will write about new emerging roles in the digital era.

We do appreciate feedback on one of the first blogs ever about this type of AI in a service environment through LinkedIn and Facebook comments. 

With digital greetings,
Bård Øvrebø, CTO Dynamic Integrations
Fredrik de Vries, CEO Dynamic Integrations